Small business institutions are very different from corporate organizations. Their financial structure isn’t the same and the focus is very different. For such firms, it’s important to have an accounting software that caters to their needs.
The price factor also needs to be considered. Where large corporates are comfortable with multiple licenses and huge software expenses, small businesses don’t have that luxury. Most have just one person taking care of the accounts (and that can be the owner themselves). And so it has to be easy to use and understand since the technical level of the person using it is likely to be of a lower standard than that of a professional accountant.
These businesses also appreciate the ability of an accounting software to take care of tax related issues and to automatically prepare their statements at the end of the year. Small business owners have a terrible time preparing their returns and this sort of feature is a killer.
Finally, the sales channel has to be carefully crafted so as to be within easy reach of the business owners. For this reasons departmental store availability and easy online downloads are important to have in place.